Conclusion

After my research on Starbucks outlet in AEON Maluri, I found out that most of the customers who came to Starbucks are Chinese.   In addition, the customers in Starbucks AEON Maluri consists of more female customers than male customers.  Customers who are between 16 to 25 years old also most likely will came to Starbucks compared to other age groups of customers.

Based on my observation, Starbucks provides different choices of beverages and food which is halal to the customers.  Customers can choose what they want in the store.  Starbucks also provides a comfortable environment for the customers by having air conditioner in the store.  The comfortable environment provided suitable for customers to enjoy their coffee in Starbucks.   Besides that, Wi-Fi also provided for the customers to connect to Internet for social networking, study and business purposes.  It is convenient for the customers nowadays.  

In conclusion, Starbucks outlet in AEON Maluri has more customers who are Chinese, female and age between 16 to 25 years old.  The beverages, food and services provided by Starbucks able to attract them more than others.  The increase of these three groups of customers which are Chinese, female and between 16 to 25 years old can increase the sales of the Starbucks more.