Welcome visitors! I am Chan Wai Hoong from AIN1 2012/13 in Tunku Abdul Rahman College. This blog is created for my Business Research assignment purpose. The store I chose for the research is Starbucks. Starbucks has been the premier roaster and retailer of specialty coffee since year 1971. In addition, Starbucks had sold their products in over 17, 000 stores in more than 55 countries. Starbucks's mission is to inspire and nurture the human spirits where one person, one cup and one neighborhood at a time.
The franchise i chose for the research is Starbucks in AEON, Taman Maluri, Malaysia. The AEON Maluri is located opposite the LRT Maluri Station. The outlet is located at the left of exterior building of AEON. The purpose for this research is to find out how the customer types affects the sales of Starbucks. In order to do this research, i had went to the Starbucks outlet in AEON Maluri on 2 December 2012 for observation. The result of observation will be posted soon in my blog.
No comments:
Post a Comment