Observations

My observation of Starbucks outlet in AEON Maluri had been conducted on 2 December 2012 from 10.30a.m. until 1p.m. The observations are divided into 10 session with 15 minutes of time interval.  The result of the observations are as below:

• Starbucks store hours is from 10a.m. until 11p.m. daily.  
• Starbucks has menu against the wall behind the cashier.
• Starbucks sells different types of beverages such as frappuccino blended beverage.
• Starbucks also sells cakes and sandwiches.
• The food and beverages in Starbucks are halal. 
• There is an area where the sugar, straw and brochures provided.
• A few drawings are hang on the wall of Starbucks.  
• Starbucks provides Wi-Fi in the store.
• Starbucks has 2 workers in the store, a male and a female. They are in charge in making the beverages and as a cashier.  
• There is air conditioner provided in the store.
• The tables and chairs are put inside and outside the store.
• There is a smoking area provided outside the store.
• There are 38 customers came to Starbucks between 10.30am to 1p.m.
• An average of 4 customers will came to Starbucks every 15 minutes.
• Most of the customers in Starbucks are Chinese.
• Female customers in Starbucks are more than male customers.  There are 27 female and 11 male customers between 10.30am to 1p.m.
• Most of the customers who came to Starbucks are between 16 to 25 years old.  
• The customers who came to Starbucks mostly is for study and communication purposes.